We're Raising Our Cups To You" Winner of 2017 Gold ADDY Award
Each year, The Promersberger Company (PCO) sends a creative mailer to clients as a gesture of appreciation for their continued partnership. For this campaign, a branded stainless steel mug was selected as the centerpiece of a thoughtfully designed unboxing experience.
The mug was packaged upright in a custom vertical box, sealed with PCO-branded tape to guide recipients on where to open it. Upon opening, a red pull string invited recipients to lift the mug from the box, revealing the message: “We’re Raising Our Cups to You”—a playful and literal tie-in to the motion of removing the mug.
The visual design featured frosty, snow-inspired textures—an homage to Fargo, ND’s harsh winters and the company’s local roots. To add a personal touch, the wrap around the mug doubled as a greeting card, complete with signatures from PCO team members.