Upsey Daisy is a lifestyle blog written by a retired grandmother, offering tips and resources for home organization and healthy daily habits. The client requested a whimsical logo featuring a bicycle with daisy-shaped wheels to reflect the blog’s lighthearted, approachable tone. I began the design process with hand-drawn sketches in my sketchbook to capture a warm, organic feel that aligned with the brand’s personality. The final illustration was refined in Adobe Illustrator, preserving the charm of the original sketch while ensuring clarity and scalability for digital use. The result is a playful, inviting logo that authentically represents the voice and mission of the blog.