www.rockinghorsefarm.com
The original Rocking Horse Farm website was built on an outdated version of Squarespace that required custom coding for even the simplest updates and lacked mobile responsiveness. In today’s digital landscape—especially for builders and realtors who are frequently in the field—a responsive, user-friendly website is essential.
To modernize the site, we transitioned to a current version of Squarespace and executed a complete redesign. The updated platform offers a far more intuitive user experience, both for site visitors and administrators. Previously, time-sensitive updates such as lot pricing required the manual editing and uploading of PDFs. Now, content like pricing can be updated directly on the site within seconds, streamlining day-to-day operations.
The new design embraces Rocking Horse Farm’s branding with subtle tan and maroon tones, replacing the former bright red and black. Red is now used sparingly—reserved for pop-up banners to highlight timely announcements. Nearly all photography on the site (with the exception of aerial drone imagery) was captured in-house to reflect the authenticity of the development.
One of the most significant enhancements is the addition of an interactive Google Map tool to display current lot availability—offering users a clear, real-time view of the community layout.
Visit www.rockinghorsefarm.com to explore the site and experience the new features.