The Sock Squad logo was created as part of Wright Foot’s membership program, designed to bring a sense of community and exclusivity to loyal customers. The logo combines playful typography with bold, energetic elements that reflect the brand’s fun and vibrant personality. It was important that the design be versatile—standing out on both packaging and digital platforms. Alongside the logo, I designed the Plans & Pricing webpage to clearly communicate the benefits of joining the Sock Squad. The layout is clean and user-friendly, with tiered membership options, visual icons, and consistent branding that reinforces the personality of the Wright Foot brand while making the signup process easy and engaging. Visit wrightfoot.net/plans-pricing to explore the page.